BeContento
A fresh perspective
OVERVIEW
beContento, an insurance app developed in partnership with WestpacNZ, was created to help people understand where the real value in their life lies; both with our stuff, and our stuff of memories. Functionally the app allows people to categorise and stock-take everything they own, helping them know the true value of their possessions while giving them a fresh perspective of what they value in life. This core idea – A fresh perspective is in your hands – underpins the beContento brand and drove the creative expression of the brand identity.
SERVICES
Art Direction & Brand Identity
The brand uses the idea of an epiphany to demonstrate this fresh perspective, ensuring the identity and brand expression capture a sense of liberation, optimism and positivity wherever it shows up in the world.
